About

Founder’s Story

The story of By The Hour began inside an airport boutique specialising in uniquely designed watches and accessories. Being surrounded by creative pieces ignited an interest in how thoughtful design can elevate an entire look.

As the founder learned the basics of working with watches, a deep respect for craftsmanship and traditional timekeeping began to grow.

This philosophy guides By The Hour today. Each vintage and preloved luxury piece is selected for its quality, character and quiet sophistication, so you can enjoy pieces as unique as your style.

Why Vintage

Vintage is more than style. It’s a way to wear history and intention. Each piece offers unique design, lasting quality, and character that modern mass production rarely matches. Vintage also gives you access to rare finds, collectible potential, and luxury without the usual price tag, all while supporting sustainability by giving timeless items a second life.

Choose intentionally. Choose vintage.