About

Founder’s Story

By the Hour started with a simple fascination. I’ve always been drawn to the little details, how the right watch or piece of jewelry can quietly transform an entire look without trying too hard.

Over time, that fascination grew into a love for vintage pieces. There’s something special about them. Each one carries a sense of softness and character that only time can create, making them feel deeply personal and effortlessly elegant.

As I learned more about horology, I realised how difficult it was to find rare, thoughtfully curated pieces in Singapore. I wanted to make these timeless treasures more accessible and share the joy of discovering something truly unique.

That’s how By the Hour was born.

Today, I continue to curate pieces that feel effortless, personal, and made to be worn and enjoyed – pieces that beautifully complement and complete a look, while becoming part of your own story.

Why Vintage?

Vintage is more than style. It’s a way to wear history and intention. Each piece offers unique design, lasting quality, and character that modern mass production rarely matches. Vintage also gives you access to rare finds, collectible potential, and luxury without the usual price tag, all while supporting sustainability by giving timeless items a second life.

Choose intentionally. Choose vintage.